Plan a stronger website before you build it.
Product preview
34 pages. 30 printable tools. Print the pages you need, work through the decisions in order, and walk into design or build with the answers already written down.
Plan
Content
Test
Launch
What's included
Every tool in the Small Business Website Planning & Launch System, exactly as delivered.
1.Website Goals & Success Worksheet
Define what the website has to accomplish and how success will be measured.
2.Ideal Website Visitor Profile
Describe who the site is speaking to before any page is written.
3.Customer Journey Map
Map how a visitor moves from first click to enquiry or purchase.
4.Website Offer & Value Proposition Builder
Put the offer and the reason to choose you into clear words.
5.Competitor Website Review
Review competing sites and note what you need to answer.
6.Website Sitemap Planner
Plan every page the site needs and how they relate.
7.Navigation Menu Planner
Decide what goes in the menu and in what order.
8.Homepage Content Planner
Plan the homepage section by section before design starts.
9.About Page Story Builder
Build the about page story with structure instead of guesswork.
10.Services Page Planner
Lay out services, descriptions and pricing presentation.
11.Product Page Planner
Plan product pages: details, images, proof and next step.
12.Contact Page Planner
Decide what the contact page shows and how people reach you.
13.FAQ Builder
Collect the questions customers actually ask and answer them on the site.
14.Call-to-Action Planner
Set the primary action for each page so visitors know what to do next.
15.Lead Intake Form Planner
Plan what the enquiry form asks and where responses go.
16.Booking & Scheduling Flow Planner
Map how booking or scheduling works from the visitor's side.
17.Domain & Website Access Checklist
Record the domain, logins and access details in one place.
18.Website Platform & Hosting Decision Sheet
Compare platform and hosting options against your needs.
19.Brand Asset Checklist
Gather logo, colors, fonts and brand files before build.
20.Website Photo Shot List
Plan the photos the site needs before the shoot.
21.Website Copy Inventory
Track every piece of copy, who writes it and whether it is done.
22.SEO Keyword & Search Intent Planner
Choose keywords and match them to the intent behind the search.
23.Page Title & Meta Description Planner
Write page titles and meta descriptions page by page.
24.Local Business Website Checklist
Cover the local-business details a service-area site needs.
25.Mobile Website QA Checklist
Check the site on mobile before launch.
26.Desktop Website QA Checklist
Check the site on desktop before launch.
27.Website Forms & Conversion Test
Test that forms, notifications and conversions actually work.
28.Analytics & Tracking Setup Checklist
Confirm tracking is installed and recording before launch.
29.Website Launch Checklist
Work the final checks in order on launch day.
30.30-Day Website Launch Plan
Plan the first 30 days after launch instead of stopping at go-live.
From first plan to the first 30 days live
Strategy
Set website goals, define the ideal visitor, map the customer journey and sharpen the offer.
Structure
Review competitors, then plan the sitemap and navigation.
Page content
Plan the homepage, about, services, product, contact and FAQ pages.
Leads
Plan calls to action, the lead intake form and any booking or scheduling flow.
Setup
Record domain and access details and decide on platform and hosting.
Assets and copy
Gather brand assets, plan the photo shot list and inventory the website copy.
Search
Plan keywords and search intent, page titles and meta descriptions, and local-business details.
Test and launch
Run mobile, desktop, form and tracking checks, then work the launch checklist and the 30-day plan.
Why owners use it
A clear project plan
Scattered website ideas become a written plan covering goals, pages, content, leads and launch.
Content ready before design
Copy, photos and brand assets are prepared and inventoried before design work begins.
A stronger brief for a designer
Hand a designer or agency organized answers instead of a conversation that starts from zero.
Digital download
- Instant digital PDF delivery after purchase. No physical product.
- Download access is subject to the storefront's active download limit and expiration period.
Business-use license
- Personal or single-business internal use only.
- The purchaser may print and reuse the worksheets for their own business or internal team.
- Resale or redistribution is not permitted.
Questions
- Is this a website template or website builder?
- No. It is a printable planning and launch system that helps you organize the strategy, content, assets and checks behind a website.
- Do I need technical experience?
- No. The worksheets are written for business owners and focus on practical planning rather than coding.
- Can I use it with a web designer?
- Yes. Completing the system can give a designer or agency clearer information about your goals, pages, content and lead flow.
- Can I print it more than once?
- Yes, for your own business or internal team use. Resale or redistribution is not permitted.
Get the Small Business Website Planning & Launch System for $29
Standard price $39. Instant download after secure checkout.
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