Small Business Website Planning Checklist Before You Build or Hire

A practical pre-build checklist for small-business owners who want to know what the website needs to accomplish before design begins.

The expensive part of a website is not always the design. It is building without knowing what the site needs to say or what visitors should do next. Planning those decisions first makes the build faster and the finished site more useful.

Start with one primary action Decide the main action you want a visitor to take: call, request a quote, book, buy or submit a lead form. The rest of the site should make that action easier.

Prepare content before design Gather service descriptions, real photos, reviews, contact information, FAQs and policies before the build. Missing content is one of the easiest ways for a website project to stall.

Plan what happens after the click A form is not a lead system by itself. Decide where the lead goes, who responds and how quickly.

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